The Plumbing of AI-Driven Intelligence: How Model Context Protocols Are Rewiring Market Research
Executive Overview The landscape of market research and corporate strategy is undergoing a silent structural transformation. According to McKinsey’s 2025 survey on the state of artificial intelligence, roughly 23% of organizations are actively scaling agentic AI systems in at least one enterprise function. Yet, despite this high adoption threshold, most deployments remain hemmed in, restricted…
