Summoning the Magic Early: HBO and Snapchat Team Up for an Immersive, Months-Long Harry Potter Promotional Campaign
Executive Overview In a strategic marketing play designed to capture the digital imagination of younger demographics, Warner Bros. Discovery’s HBO has partnered with social media titan Snap Inc. to roll out a sweeping suite of Harry Potter-themed digital activations. Launching on September 1, this expansive cross-platform campaign serves as the preliminary salvo for the heavily…
