The Illusion of Growth: Why Your Busiest Holiday Season Might Be Your Least Profitable
Executive Overview For the uninitiated, the winter holiday shopping season is the holy grail of ecommerce. Flashy sales dashboards light up, transaction notifications chime continuously, and gross revenue figures climb to heights unseen during the rest of the calendar year. To the casual observer—and frequently to over-optimistic founders—a booming order volume equates directly to corporate…
