predictions

Executive Overview As the retail industry looks toward the closing months of 2026, the digital commerce ecosystem stands at a fascinating crossroads. The upcoming holiday season—stretching from November 1 through December 31—is poised to break new ground, shaped by structural shifts in consumer technology, payment flexibility, international trade dynamics, and the evolving dominance of marketplace…

Executive Overview As the retail industry looks ahead to the upcoming festive season, the digital marketplace stands at a fascinating crossroads. U.S. and global holiday ecommerce sales are projected to register healthy year-over-year growth through the final two months of 2026. However, the mechanics driving this growth are evolving at a breakneck pace. This year’s…