Scaling the Revenue Engine: Why SaaS Founders Must Hire Two Sales Reps to Start — and How to Pick Them
Executive Overview Building a software-as-a-service (SaaS) startup is an exercise in managing uncertainty. Founders spend years meticulously engineering product-market fit, refining user interfaces, and ensuring codebases are scalable. However, when the time inevitably arrives to transition from product-led growth to a dedicated sales-driven motion, a vast majority of first-time founders stumble. According to SaaS industry…