Rethinking the Digital Supply Chain: Why the Traditional DAM Manager Role is Broken and Needs to Be Split
Executive Overview The modern enterprise digital asset management (DAM) ecosystem has reached a critical inflection point. For decades, organizations have relied on a singular, monolithic role—the DAM Manager—to oversee the entire lifecycle of digital media, from its initial ingestion into the repository to its final distribution across global marketing channels. However, a provocative and widely…