Bridging the Digital Divide: How TikTok’s “Museums Come Alive” Initiative is Redefining Cultural Engagement for Gen Z
Executive Overview In an era defined by fleeting digital attention spans and algorithmic content consumption, a quiet revolution is taking place at the intersection of high culture and social media. TikTok, the ubiquitous short-form video platform boasting over a billion active global users—predominantly from the Gen Z and millennial demographics—has deepened its commitment to bridging…
