Exposing the Digital Phantom: Inside the Multibillion-Dollar Shadow Economy of Ad Fraud with Jeromy Sonne
Executive Overview The digital advertising ecosystem is plagued by an invisible, multi-billion-dollar tax that siphons marketing budgets away from real human consumers and directly into the pockets of cybercriminals. While brands pour vast fortunes into driving customer acquisition online, a staggering percentage of those ad impressions are never seen by human eyes, let alone converted…
