The Retail Media Gold Rush: How E-Commerce Giants Are Turning Shopper Traffic Into High-Margin Powerhouses
Executive Overview The modern e-commerce landscape is undergoing a quiet yet seismic structural shift. While traditional online retail continues to grapple with razor-thin margins, supply chain volatility, and soaring customer acquisition costs (CAC), a lucrative secondary economy has emerged from within storefronts themselves: retail media. For decades, online and brick-and-mortar merchants measured their success primarily…
