Rethinking the Digital Supply Chain: Why the Traditional DAM Manager Role is Broken—and How to Fix It
Executive Overview In the modern enterprise, the Digital Asset Management (DAM) ecosystem has evolved from a simple repository for marketing images into a mission-critical nerve center. Brands manage millions of dollars in rich media, video assets, synthetic media, and localized campaigns. Yet, despite this massive increase in complexity, volume, and regulatory scrutiny, organizations stubbornly cling…