The Great AI Gatekeeper War: Shopify Embraces Meta’s Muse as Amazon Slams the Door

Executive Overview The landscape of global e-commerce is undergoing a foundational tectonic shift, catalyzed by the emergence of autonomous artificial intelligence. At the vanguard of this revolution is Meta’s newly introduced personal AI agent, Muse, a sophisticated system designed to act as a digital proxy for the modern consumer. Equipped with a dedicated virtual machine…

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