The Ecosystem Paradox: Why Even the Most "Open" Tech Platforms Play Favorites—And How B2B Startups Can Survive
Executive Overview In the high-stakes world of B2B SaaS, ecosystem integration is often sold as the ultimate growth multiplier. Founders are told that by building on top of industry giants like Salesforce, Shopify, Slack, OpenAI, or Anthropic, they can tap into massive, pre-existing markets with minimal friction. Major tech platforms actively promote their developer-friendly APIs,…
