The Death of Branded E-commerce Was Greatly Exaggerated: Why D2C Sites Remain Essential in the Age of GenAI and Marketplaces
Executive Overview In the rapidly evolving landscape of digital commerce, online visibility has become a high-stakes battleground. As traditional search engine optimization (SEO) grows increasingly complex under the weight of algorithmic updates, zero-click searches, and the explosive rise of generative artificial intelligence (GenAI), a pessimistic narrative has taken root among certain digital marketing pundits. Some…
