The Wild West of Digital Endorsements: Navigating the Complex Regulatory Labyrinth of U.S. and E.U. Influencer Marketing
Executive Overview In the sprawling, multi-billion-dollar architecture of the modern creator economy, a foundational paradox persists: the individuals driving consumer culture are legally invisible. Across both the United States and the European Union, a massive industry numbering in the tens of millions—including an estimated 26.6 million content creators in the U.S. alone—operates in a space…
