The Rise of Agentic Commerce: Meta’s Muse AI Sparks an E-Commerce Revolution as Amazon Pulls Up the Drawbridge

Executive Overview The landscape of global e-commerce is standing at a profound structural precipice, caught between the sweeping promise of artificial intelligence automation and the defensive maneuvers of legacy retail gatekeepers. Meta Platforms has officially entered the fray of agentic commerce with the rollout of Muse AI, its newly minted personal intelligence agent. Designed to…

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