Navigating the Wild West of Digital Endorsements: The Complex Regulatory Battle Over Influencer Disclosure in the U.S. and E.U.
Executive Overview The modern digital economy has given rise to a colossal, decentralized marketing apparatus powered by millions of online creators. In the United States alone, an estimated 26.6 million influencers command the attention of consumers across platforms like Instagram, TikTok, and YouTube. Yet, despite operating a multi-billion-dollar commercial industry, this vast ecosystem exists in…
