The Shifting Currency of Digital Video: Why Marketers Must Redefine "Engagement" in an Era of Fragmented Metrics
Executive Overview For over a decade, the digital marketing ecosystem has operated under a deceptively simple premise: a view is a view, and an impression is an engagement. Brands, agencies, and content creators have built multi-billion-dollar strategies, media buying plans, and partnership agreements on the foundational metric of the video view. However, a quiet revolution…