The Data Foundation of Digital Advertising: Why "Garbage In, Garbage Out" is Costing Brands Millions
Executive Overview In the modern digital advertising ecosystem, brands pour billions of dollars into algorithmic powerhouses like Meta, Google Ads, and TikTok. Yet, a staggering amount of this capital is squandered not because of poor creative work or unappealing products, but due to an invisible culprit: flawed data infrastructure. According to Brett Fish, founder of…