Scaling Global Brands: Inside the Mars Digital Asset Enablement Manager Role and the Evolution of Enterprise DAM Governance
Executive Overview In the modern enterprise, the sheer volume of digital content generated daily rivals the supply chains of physical goods. For global conglomerates managing household brands across pet care, confectionery, and food—such as Mars—the digital supply chain is just as critical to consumer engagement as raw ingredients are to manufacturing. This week, the spotlight…
